Hi, I'm

Massimo Giacchino

Digital Strategy Consultant at Data xy

Marketing

Profile

I've been immersed in digital and innovation projects since 2012, specializing in crafting data-driven marketing strategies and funnels. My role involves conducting thorough market analyses to assess project potential, including market demand, competition, and segmentation. From there, I define positioning strategies, buyer personas, and operational tactics.

LinkedIn Profile

My main skills

Digital Marketing Strategy
Data-driven Marketing
Positioning Strategy
Buyer Persona Development
Operational Strategy

Main tools I can use

Tool for analyzing market and trends like 'Answer The Public'
Ubersuggest
Meta Ads

Main strengths

I am able to help you define data-driven marketing strategies. The types of questions I would like you to consider when approaching our mentorship session are - How to set up a market analysis? - How to define positioning? - How to identify buyer personas? - How to analyze the competition? - What strategy to implement based on the data?

Location

Italy

Massimo Giacchino

Languages

Italian

English

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